A typeface earns its keep in the places nobody looks at closely. Not the masthead, where any competent drawing will pass, but the third paragraph of a long column, at sixteen pixels, on a screen held at arm’s length in bad light. That is where the width of the counters and the depth of the descenders stop being taste and start being infrastructure, and where a face that looked spectacular as a single word can quietly fall apart.

A typeface earns its keep in the places nobody looks at closely. Not the masthead, where any competent drawing will pass, but the third paragraph of a long column, at sixteen pixels, on a screen held at arm’s length in bad light. That is where the width of the counters and the depth of the descenders stop being taste and start being infrastructure, and where a face that looked spectacular as a single word can quietly fall apart.

A typeface earns its keep in the places nobody looks at closely. Not the masthead, where any competent drawing will pass, but the third paragraph of a long column, at sixteen pixels, on a screen held at arm’s length in bad light. That is where the width of the counters and the depth of the descenders stop being taste and start being infrastructure, and where a face that looked spectacular as a single word can quietly fall apart.